Chameleon Blog

You may not always notice them but keywords are super important in helping small businesses get found online. Ever heard that improving your SEO will help you get found online? Or, that adding keywords to the content on your website, URL and blog are important ways to raise your SEO ranking? All true. Beware though that using the wrong keywords or too many keywords can hurt your ranking just as much. Here are a few pointers to set you on the right path with keywords. Do your homework – that means research Realize at the outset that this is a process that should never end. Keyword research is a constantly evolving process that requires a plan and a solid understanding of your business and your industry. Using keywords that relate to your business and your industry will help to drive the right prospects to your site instead of than just anyone. Attracting the right prospects is an important way to increase the efficiency of your online prospecting and will help to attract prospects with a higher likelihood of appreciating the value your business provides. Picking the right type of keywords Common, generic, short (short-tail) keywords might seem like a great idea because they’re searched more often than longer keyword phrases (long-tail). Realize though that they’re also a lot more competitive. That means you’re quite probably competing against larger companies with deeper pockets and larger budgets than you. Long-tail keywords, might not be search for as often. Here’s an example: “Perennials” “Perennials that bloom in Summer”. Going long will help you attract more prospects who might search for any combination of those individual words. Location is another important factor to consider when picking keywords. Location-based keywords relate to exactly what you might expect - the physical location of your business. If your business is a nursery in a popular neighborhood in Aurora, ON, you’ll want to include not only Aurora, but also the neighborhood name. Location-based keywords will help you target prospects in your area instead of ones from the other side of town who may not bother to make the trip if they have a local alternative. What not to do - stuffing Carefully researching and picking keywords that relate to your business is good. Keyword stuffing is the opposite of that. Stuffing is the practice of adding practically any keyword you can think of (relevant or not) and is considered a big ‘don’t’ in the world of online marketing. As with many things, quality is more important than quantity. Another version of stuffing is repeating your keywords (good ones or otherwise) over and over again just for the sake of including them as many times as you can. Use your keywords where and when they make sense. They should enhance the meaning of the content and occur naturally. Like many other things, keywords are a valuable tool when used correctly – there are right ways to employ and wrong ways to avoid. To find out more about using keywords to improve your SEO, contact us today .

1. 'People don’t like getting promo emails from brands.' Actually, email is still consumers’ preferred method for being contacted by brands: Emails are easily accessible but they're less intrusive than mobile notifications, phone calls and texts. That said, consumers are increasingly demanding a personalized experience. Essentially, the more relevant and interesting the content, the more engaged your subscribers will be. 2. 'Frequent emails are annoying' Yes and no - it depends a lot on the industry, the content and most importantly, the recipient. A number of studies show results can vary greatly depending business and the behaviour of its customers. Test what works best for your business and, if it's practical, segment and send fewer or more emails based on the frequency selected by the subscriber. 3. 'Young people don't use Email.' Text messaging and other instant messaging channels are very popular with Millennials. However, when it comes to communication from brands, email is still #1 with all age groups, including Millennials. In fact, according to a 2019 Adestra study, 77.8 percent of 19–34 year olds say they prefer being contacted by email. As you continue to engage with your prospects and customers during the shutdown and beyond, keep email in your communication mix. Keep it engaging, test what works best and learn what you can about your subscribers along the way. To find out more about improving your email marketing strategy, contact us today .

Important factors to consider when creating a Facebook ad campaign for your small business.

Mark Twain famously said “There is no such thing as a new idea. We simply take a lot of old ideas and…make new and curious combinations.” Regardless of how many others have covered a topic, there’s always something of value that you can add – your experience, your mistakes, the lessons your learned. In short, you can add ‘You’.